INFORMATION WE COLLECT AND TRACK
The Company collects and retains two types of information from Site visitors: (i) personal information voluntarily provided by individual visitors when interacting on the Site, or on certain other occasions, such as via forms or in emails; and (ii) tracking data, which is automatically collected from every Site visitor and recorded on our log files, (collectively, "Information"). The Information that we gather may include your name, title and address, telephone number, email address, birth date and credit card number, as well as other elements of personal information. In addition, we may keep a record of any correspondence, including any Information contained therein.
You may decline to provide any personal information, but this may prohibit registration on the Site or limit participation in activities or services offered on the Site.
In an effort to improve our site we may collect non-personal information about how users navigate through the Site. Without limitation, we may collect information regarding the number and frequency of visits to the Site, viewed and/or purchased items, information on websites accessed prior to and following your visit to the Site, the software used to access the Site, your IP address and Internet service provider-related information. The tracking data we record may include the location of your computer.
HOW WE USE YOUR INFORMATION
The Information that we collect is used for a variety of business purposes, including but not limited to, retaining transaction and order information, responding to your requests or correspondence and to find ways in which we can improve the Site. We may also use your Information to advise you of upcoming activities, promotions, products, services and events in which we think you may be interested. Your Information may be analyzed to enable us to serve you in the best manner possible through enhanced features and functions on the Site.
We provide certain Information to third party service providers who perform specific functions on our behalf. Certain service providers (i.e., web hosting, credit card processing, catalog management and others) may have access to all, or part, of the Information we maintain. All such Information provided to third parties is limited to the Information needed to perform their functions. We seek to limit third-party use of Information; however, we are not responsible for such third-party use of Information that is not in compliance with this Policy.
The Company may make certain Information, including, but not limited to, your name, address and email address available to our affiliates and related companies. This information is never sold. Our affiliates and related companies may contact you directly regarding certain promotions. If you would like to opt out of having the Company share your name, address, and email address with its affiliates and related companies, please contact our Customer Service Department.
The Company may collect certain tracking data that can be used for a variety of purposes including, but not limited to, analysis, load balancing metrics and creating reports on statistical, demographic or aggregated information about visitors to the Site. Reports generated from tracking data are used for a variety of purposes including improvements to the Site and our services.
You should be aware that any content posted by you to the Site may be read, collected or used by other Site visitors. The Company is not responsible for the third-party use of any Information provided in such manner. By participating in the use of Site, you consent to the Company's use or disclosure of any content that you submit.
TRANSFER OF INFORMATION TO THIRD PARTIES UPON SALE OR CHANGE OF CONTROL
We retain the right to transfer or assign all Information pursuant to a merger, sale, reorganization, purchase or other transaction relating to the Company, its affiliates or their assets, if the assignee or purchaser agrees to abide by the terms of this Policy.
We take reasonable precautions to protect your Information from loss, misuse or alteration. We maintain physical, electronic and procedural safeguards that comply with federal regulations to protect your non-public Information. You should recognize, however, that there is no such thing as "perfect security" on the Internet and we cannot guarantee the security of your Information. Due to the unsecure nature of Internet communication, it is possible that information provided to us or information accessed via your use of the Site will be intercepted during transmission. We are not liable for any breach of our systems or interception of our transmission, and we hereby disclaim, to the fullest extent provided under law, any liability associated with any claim relating to a breach of security, data or information.
From time to time, we may communicate marketing events, Site updates and changes or other developments at the Company to Site users via email. Such emails may be sent to users of the Site even if they have not requested to receive any communication from us.
If a user elects to use our referral service to inform another person about the Site or Site features, we may request the name and email address of such other person. The Company will automatically send a one-time email inviting such other person to visit the Site or to purchase items from the Company. The Company stores this information for the sole purpose of sending this one-time email.
LINKS TO THIRD-PARTY SITES
The Site may contain links to websites owned and operated by other parties. We are not responsible for, and have no control over the privacy policies of those sites. We encourage you to review the privacy policies of those sites prior to providing them with any information.